Nike mercurial superfly full#

Next-generation Nike Flywire technology incorporated into the bootвЂ™s streamlined upper provides a lightweight, strong and more dynamic fit. вЂњThe Mercurial Vapor Superfly II helps me do both, so I can beat my opponent and create scoring opportunities.вЂќДЄthlete insights also pointed to the desire for a close fit around the foot without compromising on durability or support. вЂњFor me, itвЂ™s all about first-step acceleration, but twisting and turning around a defender is also important,вЂќ Cristiano Ronaldo said. Building on these insights, the Nike team collaborated closely with elite athletes including Cristiano Ronaldo, Zlatan Ibrahimovic and Alexandre Pato to create a boot that enables toe-off acceleration and minimizes slippage in game-changing situations. The Nike Sports Research Lab researched the world championship finals in 2006 and found that there were 845 slipping events over 63 games, or roughly 14 per game. NikeвЂ™s design and engineering teams talked with some of the fastest players in the world, who emphasized that acceleration around a defender is just as important as beating him in a straight line.

The result is a boot that enables greater speed in all directions. Directionally positioned blades maximize cutting and allow for quick changes of direction, while secondary toe traction provides added toe-off power for those first critical steps. In developing NIKE SENSE adaptive traction technology, designers created an adaptive stud that can extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. These are among NikeвЂ™s most advanced products to date and will help write the next chapter for Nike football.вЂќ вЂњOur success in the worldвЂ™s most popular sport is based on creating innovative products and experiences such as the new, incredibly light and responsive Mercurial SuperFly II boot and Nike Football+ which connects the digital and physical worlds of football. is the worldвЂ™s largest and most innovative football company,вЂќ said Mark Parker, NIKE, Inc.вЂ™s President & CEO. The vibrant ultra-violet color boosts visibility on the pitch. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet. (NYSE:NKE) today unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. LONDON, UK (February 24, 2010) - At a global media event featuring footballer Cristiano Ronaldo in London, NIKE, Inc.

Here he is clutching the Nike Mercurial Vapor SuperFly II in front of a massive image of himselfвЂ¦ wearing itвЂ¦ДЄ peek at the bigger picture of the box glowing once it was announcedвЂ¦ДЄ few clips from the presentation of why this is changing the gameвЂ¦ДЄND there is a new application ~ Nike Football+ ~ which will let players connect/train with some of their football idols! And it also has twitter and facebook integrations tooвЂ¦ДЄnd because its 3am, iвЂ™m exhausted, and we all know iвЂ™m no football expertвЂ¦ for those who are curious to know more, hereвЂ™s the press release: They didnвЂ™t turn on all the glowing lights until it was officially announcedвЂ¦

Nike mercurial superfly full#

The purple dots on the glass became smaller and smaller until you could see the wall of shoes hung upon themвЂ¦ On the next page see pictures of the installation, the new Nike Mercurial Vapor SuperFly II, the new Nike Football+ iphone app (with twitter/facebook integrations), design sketchesвЂ¦ and the full press release! But the main attraction announced tonight (with the help of Cristiano Ronaldo) ~ was what all this purple was about! And my favorite part of course is not only the new shoe, the Nike Mercurial Vapor SuperFly IIвЂ¦ but the magical glowingly purple glass/cement box that looked like an apple store in a shipping container. Good morning 3am London ~ itвЂ™s been quite the evening with Nike Football/Soccer, running around and ending up on buses with ~400 international press folks ~ ending up at Battersea Power Station in the rain with its huge purple projections, only to delve deeper into what some felt was like a bat cave or villainous lair of lights and steps and shiny new products to tempt us with.